Services Marketing PDF
By:Christopher H. Lovelock,Paul Patterson,Rhett H. Walker
Published on 1998 by
Revised and updated edition of tertiary text first published in 1984, based on the MBA course 'Marketing of Services' developed at the Harvard Business School. Every chapter has been revised to reflect current practice in Australia and New Zealand. Five new chapters have been added: 'Understanding Consumer Behaviour', 'Customer Satisfaction', 'Relationship Marketing', 'Managing Customer Complaints' and 'The Impact of Information Technology'. Includes questions, a bibliography and an index. Patterson is associate professor in the school of marketing at the University of NSW. Walker is lecturer in the department of management at the University of Tasmania. Lovelock lectures at the Harvard Business School.
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Book ID of Services Marketing's Books is v65RAAAACAAJ, Book which was written byChristopher H. Lovelock,Paul Patterson,Rhett H. Walkerhave ETAG "H6i8wv51h58"
Book which was published by since 1998 have ISBNs, ISBN 13 Code is 9780724811236 and ISBN 10 Code is 0724811230
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Book which have "570 Pages" is Printed at BOOK under CategoryCustomer services
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