The Long Tail PDF
By:Chris Anderson
Published on 2010-11-30 by Random House
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
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Book ID of The Long Tail's Books is -TEJHt3rB40C, Book which was written byChris Andersonhave ETAG "0lQd67CXiFU"
Book which was published by Random House since 2010-11-30 have ISBNs, ISBN 13 Code is 9781446409282 and ISBN 10 Code is 1446409287
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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